Joseph Federico - Donahue Real Estate Company | Dedham, MA Real Estate, Canton, MA Real Estate


If your house is currently on the market or you're preparing to put it up for sale, the secret of success lies in the lyrics of an old popular song called "Accentuate The Positive." Although it was originally published in 1944, the song has been resurfacing for years on television, in movies, and music recordings.

"Accentuating the positive and eliminating the negative" may seem like basic, old-fashioned advice, but when homeowners follow it, they increase their chances of selling their home faster and for the highest possible price.

Although your real estate agent will provide a ton of helpful advice on how to present your house in its best light, there are dozens of things you can start doing now to improve its marketability, curb appeal, and the positive response you get from real estate agents and buyers.

  • Avoid or minimize any aspect of your home and property that gives the impression of neglect. That could include anything from peeling paint and cracked windows to overgrown bushes and weedy yards. Weeds growing out of cracks in walkways, driveways, and concrete flooring often looks the worst -- but weeds, in general, always detract from the appearance of a home for sale.
  • Reduce or eliminate anything that might create a feeling of "unpleasantness" in the minds of prospects. In other words, if there's anything about your home that might cause buyers to cringe, frown, gasp, crinkle their nose (in displeasure) or shake their heads, then you probably need to take corrective action -- and fast! A prime example would be pet odors, stains, and loose fur, which can be major turnoffs for many people -- especially if they have allergies!
  • If little or no interior painting has been done over the past five or ten years, there's a strong chance that your walls are faded, marred, and looking worse for the wear. A couple coats of neutral-colored paint can often infuse a more vibrant, updated appearance to those tired-looking rooms. Subtle, light colors -- although, not necessarily stark white -- are often advisable. The objective is to appeal to as many people as possible, without taking any decorating risks that might alienate anyone.
  • Speaking of "harsh versus eye-pleasing," your home's lighting is another important thing to scrutinize when looking for cost-effective ways to increase the attractiveness, appeal, and marketability of your home.
As you're searching for ways to accentuate the positive and eliminate the negative, try to view your home from the perspective of someone who's just seeing it for the first time. In all probability, your real estate agent will be enormously helpful in that respect, and immediately begin looking for ways to effectively stage your home. If they've been showing homes in your area for a number of years, they will have a good sense of what attracts and repels today's home buyer. Your agent can provide a professional opinion on everything from flooring and counter tops to wall colors and curb appeal.

No matter how you look at it, putting your home on the market is a life-changing experience!

Not only will it change your future circumstances, but it will have an impact on your day-to-day routine, right now.

If your home is actively being shown by real estate agents, there are a few things you may need to do on a regular basis to make the best possible impression on potential buyers:

Keep it clean: Ordinarily, most homeowners aren't inclined to thoroughly clean their house every day -- or "at a moment's notice." Very few people have the time or motivation to keep their home's immaculate on a constant basis; it's exhausting just thinking about it! However, when your house is being viewed by prospective buyers, cleanliness -- or the lack, thereof -- will be noticed. Although "old habits die hard," it may be necessary to enlist the help and cooperation of your children (and spouse) in keeping the house looking presentable at all times. While it's unrealistic to expect your home to look immaculate day after day, it might be necessary to establish some new rules and standards for your family to follow about picking up clothes, toys, snack wrappers, and food residues. If you can maintain a "semblance of order" on an ongoing basis, then it shouldn't be too difficult to prepare your home for the next showing. While you'll usually get at least 24-hours notice before a house showing is scheduled, there may be the occasional request for a same-day visit.

Appearances count: "Keeping up Appearances" is more than just a popular British sitcom; it's a necessary goal for anyone hoping to sell their home within a reasonable period of time. Doing your best to stage your home in an attractive, inviting way is a key ingredient to a successful home-selling strategy. Setting priorities for curb appeal will also help you put your best foot forward in a competitive real estate market. Although many aspects of home staging are based on common sense and simple home decorating principles, it's difficult to be objective when your family's home is involved. There's certainly a lot of credible information online concerning the benefits of reducing household clutter and leaning toward neutral paint colors, but you can also turn to your real estate agent for tips on enhancing your home's curb appeal, interior appearance, and overall marketability.

Unless the home you're selling is relatively new or completely updated, there are a lot of decisions to make about how much time, energy, and money should be spend on upgrades, repairs, and enhancements. While everyone's situation, budget, and timetable is different, it's usually necessary to correct issues that might be considered a glaring problem or a deal breaker. Sometimes those issues don't come to the forefront, however, until you get specific feedback from agents and prospective buyers.


Although all home buyers have different tastes, expectations, and preferences, there are several things you as a home seller can do to make your home more appealing.

Three priorities worth keeping in mind are spaciousness (or, at least, the appearance of it), brightness, and cleanliness.

Whether your home is a compact cottage or a large colonial, a feeling of spaciousness will enhance its visual and psychological appeal.

Sometimes getting a second opinion can make all the difference in identifying ways to improve the look and feel of your home. As an example: If you're unsure whether a bulky piece of furniture, a huge plant, or a rarely used side table is detracting from that desired look of spaciousness, your real estate agent or an interior decorator can provide you with helpful feedback.

One common room decorating mistake that many people make is to choose a coffee table that's either too big or too small for the furniture or available space. It may seem like a small detail, but it's one of many elements that can throw off the balance and flow of a living room.

Another staging tip for home sellers is to have groups of chairs and couches face each other to create "conversation areas." That effect often helps to add warmth to a living room or family room, and makes it easier for potential buyers to imagine living there and enjoying the space with friends and family.

Lots of illumination, whether it's natural light or artificial light, can make your home appear more cheerful and inviting. It also reduces shadows and dark corners, which can detract from the beauty of your living space. While there is the possibility that some of your lights may be too harsh or glaring, dimmer switches can often be a quick and easy solution to that problem.

Keeping your home impeccably clean every day is one of the biggest challenges of putting your house on the market and making it available to agents for client showings. Since first impressions are one of the most important aspects of attracting a serious buyer, cleanliness should be among your main priorities. The good news is that keeping your home clean will become easier when you get into a routine. As you scramble to make sure your home is ready and presentable for the next showing, you'll find yourself becoming more and more adept at streamlining the process.

One strategy for increasing efficiency might be to get your family in the habit of cleaning up after themselves on a consistent basis. It may require a little gentle nagging now and then, but if it helps get your house sold faster, it'll be worth it! Create a cleaning checklist you can refer to when you're getting ready for a house showing to improve your efficiency. Evenly divide the work among family members, and make sure nothing important is overlooked along the way.




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